SunTec Solution for Credit Cards
Personalize your credit cards program to attract and retain customers
The pandemic has been a catalyst for disruption and led to a change in customer behavior. From declining credit card usage to customers expecting hyper-personalized products, rewards and offers, the payments landscape has seen a significant change over the last year and a half. Disruptive payment innovations such as BNPL, contactless cards, e-wallets, or alternative payments options for the underbanked have transformed the landscape further. Credit card issuers are faced with a challenge of retaining existing customers as well as increasing their usage while attracting new customers through agile offerings that are hyper-personalized to the customer’s context.
With SunTec Xelerate, you can dynamically curate products and offers based on insights drawn from customer behavior and their unique needs.
In recent times, the credit card industry has suffered a setback due to changing customer behavior triggered by the pandemic as well as disruptive innovations such as digital wallets, payment apps and emerging payment models such as BNPL. How can banks and card issuers reimagine their credit cards program to personalize the ‘credit card experience’ for every customer? Decode your way into the customer’s day-to-day life. Here is a quick guide to help you discover the role of technology and data to propel customer engagement and three ways to re-position your credit card programs effectively.
Deepen your customer relationships, start with your youngest customers. Here’s how!