Pricing in Banks: The Key to Delivering Exponential Value

By Nanda Kumar, Founder & CEO, SunTec Business Solutions
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The relationship between banks and their customers has evolved over the past decade, thanks to technology-driven innovations. This has led to customer relationships becoming not only more digitally disintermediated and less branch-centric, but also increasingly fickle. The pandemic further made customers even more price-conscious and amenable to shift loyalties to benefit from better pricing.

In such a scenario how can banks win new customers and retain existing ones? It becomes crucial to consciously factor pricing when formulating strategies and plans to deliver “customer centricity” and “superior customer experience journeys.”

In this Point of View article, you will discover:

  • Why right pricing is the hero for banks
  • Four distinct areas to focus on to ensure contextual price
  • The role of technology to boost pricing ability and agility

Pricing in Banks- The Key to Delivering Exponential Value

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Nanda Kumar

Nanda Kumar

Nanda Kumar (NK), the Founder & CEO of SunTec Business Solutions (the world’s #1 company for relationship-based pricing and billing), is a pioneer in building customer-centric software-platforms. He single-handedly built India’s first automated billing solution for DoT (Department of Telecom). With an experience of nearly three and a half decades as a technology and business evangelist across industries, NK has helped shape the wave of customer-centric software platforms and solutions for pricing, billing, and product management, particularly in transaction intensive verticals.
An innovator at heart, he holds several patents including a patent for real-time value-chain management, a patent for developing software using the product-application-solution framework, as well as a patent for building system and method for collaborative designing, development, deployment, execution, monitoring and maintenance of enterprise applications.

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