By Nanda Kumar, Founder & CEO, SunTec Business Solutions
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In recent times, the credit card industry has taken a blow due to changing customer behavior triggered by the pandemic as well as disruptive innovations such as digital wallets, payment apps and emerging payment models such as BNPL.

How can banks and card issuers reimagine their credit cards program to personalize the ‘credit card experience’ for every customer? From leveraging the power of data to re-inventing the rewards program, decode your way into the customer’s day-to-day life.

In this Point of View, you will discover:

  • The changes in the credit card landscape
  • 3 ways to effectively re-position your credit card programs
  • The role of technology and data to propel customer engagement


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Nanda Kumar

Nanda Kumar

Nanda Kumar (NK), the Founder & CEO of SunTec Business Solutions (the world’s #1 company for relationship-based pricing and billing), is a pioneer in building customer-centric software-platforms. He single-handedly built India’s first automated billing solution for DoT (Department of Telecom). With an experience of nearly three and a half decades as a technology and business evangelist across industries, NK has helped shape the wave of customer-centric software platforms and solutions for pricing, billing, and product management, particularly in transaction intensive verticals.
An innovator at heart, he holds several patents including a patent for real-time value-chain management, a patent for developing software using the product-application-solution framework, as well as a patent for building system and method for collaborative designing, development, deployment, execution, monitoring and maintenance of enterprise applications.

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