Discover why pricing is becoming a key competency for business enterprises. In this whitepaper, we introduce our pricing maturity model, a framework to help leaders assess how evolved your pricing function is and therefore, how aligned it is to what your customers are increasingly beginning to demand and make purchase decisions on the basis of.
Get closer to the holy grail of dynamic, real-time, context-driven, prescriptive pricing. Assess not only the current state of your pricing but also map out the next step in your pricing capabilities.
In this whitepaper, you will discover:
- Why there is an urgent need for enterprises to change their pricing capabilities
- A framework to assess your enterprise’s pricing maturity
- Characteristics (business behaviours and technology characteristics) of each maturity level