Banking products and pricing are becoming more and more complex and undifferentiated. It also takes several months for banks to build and launch products, change their pricing strategies to meet evolving business and customer needs. To become the customer choice of tomorrow, banks need to relook at their technology strategy, transform pricing and product management programs to create simple products that stand out from both traditional and fintech competitors thus leading to higher customer satisfaction and retention over the long run.
Join the experts from DBS and AWS as they provide insights on technology strategies that banks can adopt to deliver customer-centric product experience, achieve a sustainable competitive advantage and increase revenue.
Key topics that will be covered include
- Strategies to facilitate product and pricing innovations
- How to build innovative products that excite customers
- Improving time-to-market for products
- Leveraging cloud to innovate and launch products rapidly
