Bring pricing to the forefront of your customer engagement strategy by creating an enterprise pricing master for fees, rates and charges that win the hearts and minds of your customers.

Why SunTec Xelerate?

SunTec’s Relationship-based Pricing Management on the SunTec Xelerate platform complements and significantly augments existing core banking capabilities and enables contextual pricing. As an enterprise pricing master, SunTec Xelerate enables fairness, enhances transparency for all stakeholders, improves control and governance and enhances revenue. The rule-based capability further automates the pricing process to provide agility, improve maintainability and allow end-to-end auditability and traceability.

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Features of SunTec’s Relationship-based Pricing Management

Relationship-based

Pricing based on holistic relationship value across
customer and customer groups including complex relational conditions

Hyper-personalized

Pricing to the segment of one – contextual and real-time pricing driving highly personalized pricing strategies

Comprehensive Coverage

Unified capability to manage all dimensions of value including fees, charges, rates, benefits (cash and non-cash), commissions, taxes

Agile and Configurable System

Configurable, rule-based pricing allows for quick launch and change management with a reduced launch and operating costs

Enterprise Approach

Enterprise-level capability for pricing of all products, services, events and transactions

Insights-driven

Reduced risk through real-time, analytics-driven decision-making, based on insights through rules and persona-based dashboards

Regulatory Compliant

End-to-end auditing with traceability combined with real-time data management enhances regulatory compliance and ensures fairness and transparency

"Enhance customer relationships and improve operational efficiency through differential and automated pricing."

Engage and retain customers: Deploy relationship-based pricing, offers and rewards to cater to customer demands and achieve sustainable growth.
No more information silos: Achieve customer centricity with the power of data and innovative relationship-based offerings.

Benefits

Drive customer engagement through hyper-personalized and contextual pricing

Improve customer retention through choice, transparency and fairness for each customer

Enhance agility and flexibility through a unified and enterprise capability for all aspects of pricing

Improve revenue quality through insight-driven decisions, enabling right pricing

Reduce operational risk and cost through automation and enhanced control

Reduce conduct risk and ensure compliance with regulatory guidelines through end-to-end auditing, traceability and enhanced controls

Discover the value customer-centricity brings to your business

Use cases

1. Pricing Based on Holistic Relationship Value

In most banks, pricing decisions are still made at the product level, resulting in fragmented and inconsistent experiences for customers who hold multiple products or accounts. This restricted view prevents banks from recognizing the full value of a customer’s relationship that may span deposits, loans, investments, and payments. This results in missed opportunities for loyalty-based rewards or cross-selling incentives.

With SunTec Xelerate Relationship-Based Pricing banks can shift from isolated product pricing to a relationship-centric pricing model. The product collates data across all lines of business to create a unified view of customer value. This includes parameters such as portfolio composition, behavioral patterns, creditworthiness, and revenue contribution. This holistic perspective allows financial institutions to design pricing strategies that reward high-value customers, encourage deeper engagement, and align pricing with the bank’s strategic goals.

2. Hyper-Personalized and Contextual Pricing

Traditional pricing models struggle to deliver the level of personalization customers today expect. Static rate sheets or manual discount approvals cannot keep pace with the real-time dynamics of customer interactions, market conditions, and behavioral insights.

With SunTec Xelerate, banks can configure rules-driven, dynamic pricing at both the customer and segment levels. The product allows relationship managers to apply intelligent rules. For example, granting preferential FX spreads or reduced service fees for high-value corporates or loyal retail customers. The system evaluates contextual data such as transaction volume and value, product mix, tenure, and more and applies pricing logic that updates in real time. This ensures that pricing remains relevant, competitive, and aligns with customer potential.

3. Unified Pricing Engine Across Services, Fees, and Rates

In many organizations, different business units maintain separate pricing systems for loans, deposits, cards, and treasury services, resulting in duplication, data inconsistencies, and complex change management. Such silos make it difficult to maintain governance or achieve agility in launching new products.

SunTec Xelerate unifies all pricing structures such as fees, rates, discounts, and benefits, within a single enterprise pricing master. The centralized pricing catalog provides a shared repository for all pricing rules across products and services, ensuring consistency, transparency, and faster rollout of new pricing. Version control, approval workflows, and complete traceability improve governance and auditability and ensure that every pricing decision is accurate and compliant.

4. Regulatory and Compliance Traceability for Pricing Fairness

In a regulated environment where pricing fairness and transparency are critical, banks must be able to demonstrate how and why specific pricing decisions were made. Manual documentation or fragmented systems make this process inefficient and prone to oversight.

SunTec Xelerate Relationship-Based Pricing provides a fully auditable and version-controlled record of every pricing rule, parameter, and change. It enables compliance teams to trace pricing outcomes back to their originating rules and configurations. This ensures adherence to regulatory frameworks requiring fairness, transparency, and non-discriminatory pricing and gives regulators and internal auditors complete visibility into the pricing lifecycle.

5. Revenue Optimization through Analytics-Driven Insights

Without centralized visibility, it can be impossible to identify revenue leakage, margin erosion, or suboptimal pricing strategies. Static reports and manual analyses fail to capture the nuances of how pricing decisions impact profitability at the relationship level.

SunTec Xelerate Relationship-Based Pricing leverages analytics-driven insights to help banks optimize revenue, improve margins, and align pricing with business objectives such as acquisition, retention, and growth. Through real-time dashboards and predictive analytics, the product identifies pricing trends, detects anomalies, and provides actionable recommendations for improvement. This empowers business leaders to fine-tune pricing strategies proactively, ensuring every customer relationship is priced for maximum mutual value.

Discover how pricing plays a crucial role when formulating strategies to deliver superior customer experience.

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