Independent survey covers 100 business banking professionals in banks with an asset size in excess of USD1 billion
Pittsburgh (USA), 25 April 2023: SunTec Business Solutions, the world’s #1 relationship-based pricing and billing company, in association with Arizent Research and American Banker, today released a whitepaper titled ‘It’s time to reinvent account analysis’. As per the study, conducted between December 2022 and January 2023, U.S. banks are struggling to effectively meet the needs of their commercial clients. 97% of banks are looking at addressing market pressures to improve corporate banking services across pricing for corporate banking services, monetizing API connections, and offering BaaS solutions, to name a few.
According to the whitepaper, six-in-10 banks see account analysis as merely a billing statement, severely underestimating its possibilities. While 60% of banks cite real-time account balance information as a crucial service to corporate customers, only 41% of them fully meet client needs in this regard. This finding underlines the challenge that corporate banking customers face and those that banks are addressing.
Other key findings from the survey include:
- Nearly half (49%) see error-free billing as an important essential service, but only 41% deliver fully on it
- Accurate cash flow forecasting was deemed necessary by 49%
- 46% mentioned transparency being of importance to them
- Nearly half (46%) don’t necessarily even see their current account analysis process as antiquated
The survey calls out ways in which banks are managing evolving market demands:
- 47% are adjusting pricing for corporate banking services to be more competitive
- 46% are offering Green-ECR/Carbon offset/ESG features to account analysis
- 45% are enhancing their account analysis statement presentation
One option that could help banks substantially improve their corporate offerings may well be flying under the radar. Nearly half (45%) of banks agree that their account analysis function is frustrating for corporate users. Those in operations roles—who encounter commercial users on a regular basis—are substantially more likely (68%) to see account analysis as frustrating to clients than those in sales (33%) or product (29%) roles. Nevertheless, the account analysis function has not been a particularly high priority for banks’ modernization efforts. More than one-in-three banks say modernization of account analysis lags their other processes.
The report also calls out the key benefits of having a connected and efficient account analysis process and how it would unlock a range of opportunities for commercial banks:
- Controlling revenue leakage at onboarding and renewal
- Ensuring efficient partner ecosystem management
- Access to single account with virtual sub-ledgers
- Offering hybrid interest accounts
Commenting on the findings, Nanda Kumar, Founder & CEO, SunTec said, “Account Analysis cannot be overlooked as just a pedestrian billing or reporting solution. It holds significant strategic importance and value for the banking industry, especially as Corporate Treasury teams seek better ways to manage cash across multiple banks and jurisdictions. Through this report, we highlight the possibilities available for banking simply by modernizing account analysis.”
The survey covered 100 business banking professionals, which brought forward insights that can benefit commercial banks and their customers. Through these insights, the opportunities associated with account analysis unlock a range of opportunities for commercial banks—and given the extent to which the process has languished, more are likely to arise as banks finally discover the benefits of upgrading.
For a copy of this report please visit: https://bit.ly/41zMqHl
About SunTec:
SunTec is the world’s No. 1 pricing and billing company that creates value for enterprises through its Cloud-based products. More than 150 clients in 45+ countries rely on SunTec to provide hyper-personalized products, offers, pricing, loyalty programs, and billing for over 400 million end-customers. SunTec products are based on our cloud-native and cloud-agnostic, API first, micro-services-based proprietary platform, Xelerate and are delivered on premise, on private cloud and as SaaS. SunTec has global operations including the USA, UK, Germany, UAE, Singapore, Canada, Australia, and India. For more information, please visit us at www.suntecgroup.com or email us at marketing@suntecgroup.com.