The business of finance is a crowded one these days. So, how can traditional banks combat their new challengers? Integrating fintechs into traditional banking environments is one solution, although an expensive one. A better long-term solution would be to take a leaf out of the fintech playbook and focus on building generational loyalty instead.
In this PoV, you will discover:
- How to focus on growing meaningful relationships with younger customers
- Re-think customer retention and acquisition over the long term
- Effective ways to build loyalty by leveraging applications