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How Banks Can Build Generational Loyalty Through Apps

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The business of finance is a crowded one these days. So, how can traditional banks combat their new challengers? Integrating fintechs into traditional banking environments is one solution, although an expensive one. A better long-term solution would be to take a leaf out of the fintech playbook and focus on building generational loyalty instead.

In this PoV, you will discover:

  • How to focus on growing meaningful relationships with younger customers
  • Re-think customer retention and acquisition over the long term
  • Effective ways to build loyalty by leveraging applications



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