SunTec’s Enterprise Product Management on the SunTec Xelerate platform enables a single source of truth for all products and services for the financial services, telecom, travel and insurance sectors. Combined with an end-to-end life cycle management view, this master catalog enables the management of personalized products, including both internal and external partner products. It helps prevent wrong selling through enhanced controls and enables product convergence. SunTec’s Xelerate platform gives the flexibility to define any product or service across all lines of business. This cloud-native and microservices platform further provides comprehensive traceability across the product life cycle and improves time and cost to market significantly.