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Pricing: The Key to Customer Delight
in a Turbulent World
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The global financial market today is highly volatile given the impact of the pandemic, rising inflation rates, economic uncertainty, dipping interest rates, and greater regulatory scrutiny. On the other hand, customers exhibit price sensitivity and look for products and services that meet their unique needs and are appropriately priced – earning them value that is worth their time and money.

Banks will have to transform from product-centric pricing strategies to customer-centric banking as key to customer acquisition and customer loyalty management. To truly create value in a turbulent world, price-led innovation must be at the heart of the bank’s strategy.

Three fundamental reasons that reaffirm why pricing is a crucial function for banks include:

Pricing can positively or negatively impact your revenue health and market share. Pricing must simultaneously evolve in real time according to the micro and macro environment.

Customer loyalty is fleeting, and pricing is an aspect that can be leveraged to foster customer engagement and reduce attrition.

Customers seek better value and appreciate transparency. Banks must enable pricing accuracy and transparency.

Pricing Maturity Model:

Enhance Your Enterprise’s Pricing Maturity for Superior Value Realization, Differentiation, and Growth

Are you curious to know how evolved your bank’s pricing function is and if it’s on par with what your customers are increasingly seeking? With our pricing maturity assessment model, you can understand where your pricing function stands, map out the next rational steps in your pricing capabilities, and get closer to dynamic, real-time, context-driven, prescriptive pricing!

Get the whitepaper

Enhance Your Enterprise’s Pricing Maturity for Superior Value Realization, Differentiation, and Growth

Are you curious to know how evolved your bank’s pricing function is and if it’s on par with what your customers are increasingly seeking? With our pricing maturity assessment model, you can understand where your pricing function stands, map out the next rational steps in your pricing capabilities, and get closer to dynamic, real-time, context-driven, prescriptive pricing!

Get the whitepaper

How Can You Strategically Rethink Pricing to Deliver Value?

In this article, explore three key aspects that are affecting current banking business models and how you can transform from product-based innovation to price-led innovation to drive better value. Leverage strategic pricing models and price-led innovation to grow profitable while also keeping customers happy in their banking journey.

Discover why pricing matters in banking

How Can You Strategically Rethink Pricing to Deliver Value?

In this article, explore three key aspects that are affecting current banking business models and how you can transform from product-based innovation to price-led innovation to drive better value. Leverage strategic pricing models and price-led innovation to grow profitable while also keeping customers happy in their banking journey.

Discover why pricing matters in banking

Discover the Art of Evolving Your Pricing Mechanism into a Competitive Advantage!

Legacy pricing models combined with outdated infrastructure are hobbling banks and preventing a complete digital transformation that is crucial to drive a customer-centric pricing strategy. Here are five areas that banks must tackle to capture the opportunities presented by the digital era and redefine value delivery with strategic pricing models.

Read the article

Discover the Art of Evolving Your Pricing Mechanism into a Competitive Advantage!

Legacy pricing models combined with outdated infrastructure are hobbling banks and preventing a complete digital transformation that is crucial to drive a customer-centric pricing strategy. Here are five areas that banks must tackle to capture the opportunities presented by the digital era and redefine value delivery with strategic pricing models.

Read the article

Find Out Why Pricing is the Hero for Your Bank!

In this PoV, discover the four distinct areas to focus on to ensure contextual pricing, define the ‘right’ price based on customer relationships, and learn how technology can boost pricing capabilities with agility!

Get the PoV

Find Out Why Pricing is the Hero for Your Bank!

In this PoV, discover the four distinct areas to focus on to ensure contextual pricing, define the ‘right’ price based on customer relationships, and learn how technology can boost pricing capabilities with agility!

Get the PoV

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