If banks are to retain customers and enhance their own revenue, it is imperative for them to design and offer innovative deals, offers, pricing, and discounts that are contextual and help drive overall engagement and relationship value. But how can banks achieve such a high level of customization? It is possible only when they have a 360-degree view of each customer in real time.
In this webinar, our speakers will share insights into how banks and financial institutions can enrich customer relationships by offering choice, transparency and fairness to each customer. Learn how the most progressive bank in the UAE drives customer-driven innovation by closely engaging customers, analyzing customer behavior data and designing tailor-made products and services. Also discover how to align products, processes and technology to elevate customer experience.
Key takeaways from this webinar include:
- The need to understand customers, restructure interactions, and re-engineer processes to design relevant offers, discounts, and pricing based on the holistic relationship value across customer and customer groups
- How to build a real-time ‘Segment of One’ strategy with a robust enterprise Pricing & Billing and Offer Management program
- How to respond with speed and agility to growing customer expectations
