Banks are increasingly looking to improve the customer’s experience in the future. Our experts Jim Marous, Co-Publisher, The Financial Brand; Stephen Schroth, KeyBank; Derik Farrar, Truist; Peter Eliopoulos, Helios Group Advisors; Amit Dua, SunTec and Wei Ke, Simon Kucher & Partners share the biggest challenge that banks must address and some key priorities for them.